Landing Page

A landing page is a standalone web page specifically designed for marketing or advertising purposes. It is the page where a visitor “lands” after clicking on a link in an email, advertisement, or other digital locations. The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. Unlike regular web pages, landing pages focus on a single call-to-action (CTA) and are optimized for conversions.